Designing Where Culture Meets Scale

Creative director and design strategist with 12+ years of international experience at the intersection of architecture, experiential design, and cultural programming. Trained at USC and shaped across Foster + Partners, MAD Architects, and Perkins + Will, I served most recently as a core design and development authority within NEOM's Entertainment & Culture sector, a founding-stage cross-disciplinary team delivering creative strategy, design governance, and programmatic vision at an unprecedented scale of ambition.

My design philosophy is grounded in cultural intelligence, expressed through spatial and experiential design, and continuously pushed forward by an active integration of AI and emerging technology as creative tools embedded in strategic practice. I translate complex briefs into landmark creative environments and brand experiences, from community cultural corridors that reshape civic identity to first-of-kind destination assets on the global stage.

My leadership is hands-on and standards-driven: I build and direct multidisciplinary teams that operate at the intersection of creative vision, cultural insight, and strategic clarity, delivering work that is formally ambitious, culturally resonant, and commercially grounded.