Inside The Thinking Behind The Work.

From intimate spaces to billion-dollar destination programs, the common thread is always the same: environments that carry cultural weight, strategic intent, and a reason to exist.

Select professional projects are shown in overview only, in respect of active NDAs and client confidentiality. Detailed project documentation and detailed case studies are available on request.

Soft Skills

  • Creative Leadership: Directing multidisciplinary teams with a hands-on, standards-driven approach that elevates output quality without sacrificing delivery pace.

  • Cultural Intelligence: Bilingual in Arabic and English with international cross-cultural experience across the US, GCC, and global markets, enabling authentic translation of diverse cultural contexts into design narratives and brand strategy. 

  • Strategic Storytelling: Proven ability to distill complex spatial and programmatic concepts into clear, persuasive narratives for C-suite, government, and developer audiences.

  • Stakeholder Management: Experienced navigating high-stakes relationships across clients, consultants, and executive leadership on large-scale, multi-disciplinary programs.

  • Mentorship & Team Development: Committed to building studio cultures that prioritize design ambition, craft, and continuous creative growth.

$50+
billion portfolio
value delivered

4
continents and regions
(US, GCC, & Europe)

12+
years of professional experience

10+
landmark & giga scale projects

Technical Skills

  • Design & Visualization: Rhino 3D, Autodesk Revit, Autodesk Maya, SketchUp, V-Ray, Enscape, D5 Render, Lumion, Adobe Creative Suite (Photoshop, Illustrator, InDesign)

  • AI & Generative Design: Midjourney, Stable Diffusion, ChatGPT, Claude AI, Gemini AI

  • Collaboration & Productivity: Miro, Notion, Microsoft Office Suite (Word, Excel, PowerPoint)

  • Methodologies & Frameworks: Parametric Design, Design Brief Authorship, Full-Cycle Design Development, Gate Stage Approval Processes, Immersive & Experiential Design Strategy, Brand Narrative & Creative Strategy, AI-Integrated Design Practice